“One day she’s perfectly rational, and the next day, she’s suddenly back to talking about death, and mausoleums, and being buried alive.”
As the Bride of Frankenstein storyline ends its seventh straight week of boring the hell out of me, I’ve decided that I’m going to sneak off and play a game today — specifically, the Dark Shadows board game, released by Whitman Publishing in fall 1968 to an eager audience of eight-year-old psychedelic soap opera fans.
Sometimes I do a little late-60s archaeology here, and try to imagine how watching the show might have felt at the time that it was airing, using books and old newspaper articles and TV schedules and guesswork. But there’s one thing that I’ve never really been able to get my head around, which is how old the audience was supposed to be.
My basic understanding of the Dark Shadows audience is that it was mostly housewives and teenagers, with side bets on hippies, mental patients and stoned college students. But then something like the board game comes along, and I have to wonder: were elementary school kids watching Dark Shadows? And, if so, why didn’t anyone stop them?