“I’m sure that you can recognize the difference between a cellar with a coffin, and a cellar without a coffin.”
In 1948, James Thurber wrote a five-part series of articles for The New Yorker called “Soapland”, an in-depth look at the world of radio soap operas. One of the many strange things that he learned was that some listeners apparently had a hard time understanding that the shows were fictional. When a popular heroine on Just Plain Bill was going to have her first child, listeners sent hundreds of baby gifts to their local network stations, and when the child died, the stations received stacks of sympathy cards.
That stereotype of the half-deranged soap audience lasted for a long time, and every Dark Shadows-era interview with Jonathan Frid would include at least one paragraph on the weird mail Frid received from female fans, begging for a bite.
But from what I’ve seen, soap opera fans are exactly the opposite of that stereotype. There are currently two weekly magazines on newsstands that are exclusively devoted to documenting the behind-the-scenes mechanics of daytime television production, where producers and head writers are expected to explain and justify every single storyline and casting decision. Following a daily soap opera is like getting a graduate degree in Open-Ended Serialized Narrative in Theory and Practice.
This means that we’re constantly analyzing the soaps we enjoy, measuring the current state of the show against what we’d like it to be. We’re an audience of active backseat drivers. When a favorite character dies, we don’t send sympathy cards — we write letters and emails and furious tweets, actively campaigning to bring the dead back to life.
It’s not just that we don’t believe the characters are real. We barely believe that the show is real.
Continue reading Episode 334: All Those Dead People →