“Nothing seems more important to me at the moment than the strange goings-on in this house.”
And so the afternoons wear on, Monday through Friday, and day by day, everyone’s getting a little bit older and a little bit wiser. That’s the usual arrangement, of course, and it generally works out okay, but it’s something of a problem for a television show like Dark Shadows, whose market share is determined by the audience’s appetite for the deeply unwise.
There’s been a steady drumbeat of cultural warning signs over the last year, signaling that the space that Dark Shadows occupies in the American consciousness is destined to be rezoned. There was that push for non-toxic children’s television, which resulted in the fall 1969 debuts of Scooby-Doo, Where Are You! and Sesame Street. There was the disaster at the Altamont free music festival in December ’69, when everyone discovered, to the surprise of an entire generation, that an enormous crowd of drug-addled young people is not innately loving and peaceful. There was the embarrassing string of House of Dark Shadows ads over the summer promising a “bizarre act of unnatural love,” and the shift in public opinion around April 1970 that made people start to classify Dark Shadows viewers as perverts, dabblers and scag freaks.
And then there’s another case study to consider, as we tumble towards 1971: the fall of Aurora’s Monster Scenes.
Dark Shadows Every Day 