“This man is dead! We know he’s dead, don’t we?”
So I suppose you could say that there’s good news, and bad news. The good news is that Dark Shadows hits its all-time ratings peak this week, thanks to the return of TV’s cool ghoul Jonathan Frid, who’s just coming back from a month-long vacation.
Barnabas has been off camera for four weeks now, chained up in a coffin with a stake through his heart. Yesterday, we finally saw him again — but he’s still staked, still chained, not getting much use out of that FitBit we got him for Christmas. And yet, here he is, the deceased Barnabas Collins, lying around in a doctor’s office and getting his pulse taken, like the show-off that he is.
We’re going to spend the next few days trying to figure out if this really is Barnabas, or some unlikely lookalike with the same name and address. Either way, there’s some kind of narrative sleight-of-hand going on, and everybody’s tuning in to see how they’re going to pull it off. The ratings have been going up steadily all year, thanks to Quentin and the 1897 storyline, and this week is the apex of Dark Shadows’ popularity. That’s the good news.