Tag Archives: promotion

Episode 1088: The Summer of Our Discontent

“Don’t you feel the evil in this room?”

If it seems like the Collinwood halls are filled with more ghosts and fewer people than usual, that’s because three of the stars — Jonathan Frid, Kathryn Leigh Scott and Nancy Barrett — are out this week on separate press tours for House of Dark Shadows, the feature film which keeps on finding ways to make the show worse.

In the film, Jonathan Frid plays a vampire, Kathryn Leigh Scott plays a girl, and Nancy Barrett plays a girl vampire, so she wins. You see a lot of Carolyn-the-vampire images in the promotional materials, because that’s the traditional early-70s horror movie draw — a pretty girl in a flimsy nightgown, with blood all over her face. This was the period after they invented red paint and before they invented slasher movies, so sometimes the girls had to go and get bloody some other way.

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Episode 995: I’ll Bite Anything

“It is difficult to rechannel my thoughts after three years of thinking about nothing but you.”

So it’s not the late 60s anymore, is what I’m saying, and eventually a show that’s as adamantly late 60s as Dark Shadows is going to run into trouble when it tries to outlive its environment.

As you know, the difference between the 1960s and the 1970s is that in the 70s, America discovered the concepts of responsibility and safety. In late 1969, the innocent flower children of Woodstock met the lawless, murderous Hells Angels of Altamont, and the good trip became a bad one, to our lasting disadvantage.

At that point, the American people decided that maybe giving their children exposed metal hot plates as toys wasn’t such a great idea, and maybe we should try wearing seat belts, and using child-proof caps, and not letting the Manson Family stay in the guest house. You know, the whole actions have consequences, gravity is real, sometimes people are assholes thing that ruins so many promising utopias.

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Episode 922: To My Fans, the Audience

“Barnabas never ceases to be exciting.”

My husband opens the doors to the drawing room, and finds me deep in thought, puzzling over an old book. I’m reading carefully, and transcribing some of the more difficult passages.

As he makes his way to the drinks cabinet, he asks, “Is that for the blog?” I tell him it is, and I show him the cover. He asks why I’m writing about this now, and I say that the book just came out.

“But that looks old,” he says.

“Yeah, it just came out.”

“What are you talking about?”

“I’m in January 1970. This was published in December 1969.”

“Oh, I see,” he says. “You were meanwhiling.” This is why our marriage works.

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Episode 854: Positively Like a Beatle

“I tried to get it off my finger, but I can’t!”

In a way, Quentin’s having a tough week. He’s scheduled to marry a psychotic sorceress in a week’s time, the girl that he was planning to elope with went and eloped without him, his enchanted portrait was pinched from his bedroom, and now a wicked wizard is casting some kind of mysterious hoodoo on him that will almost certainly lead to ruin, desolation and despair, in that order.

But in another and much more important way, Quentin is having the time of his life. He’s currently in a streak of 14 straight episodes, and over the next six weeks, he appears on 26 days out of 30. He’s booked solid from Monday to Friday, and now they’re even sending him out on weekend excursions to wave at people.

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Episode 772: Nothing Lasts

“Apologies are the Devil’s invention.”

So like I said yesterday, Pansy Faye was killed after only one episode, a promising new character taken from us too soon by a wiggling plastic bat. And it’s a real shame, because it feels like we only scratched the surface on the entertainment value of a gold-digging fake-Cockney lunatic mentalist. But now Pansy’s dead, and she’ll never appear on the show ever again. Well, you can’t have everything.

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Episode 768: Number One with a Bullet

“I can’t take my mind off this bullet.”

Yesterday, somebody found a silver bullet outside Collinwood, and now Quentin’s taking it super personally. As a Werewolf-American, naturally he’s sensitive to displays of lycanphobic sentiment. Trying to explain that anybody could be killed by a silver bullet is not at all reassuring.

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Episode 749: The Big Break

“This was because Barnabas was only partly dead.”

Quentin Collins has been up all night, worrying about gypsies. He killed his wife Jenny yesterday, and as a result, Magda put a curse on him that will last all the days of his life. He’s terrified, naturally, as anyone would be, but eventually nature gets the better of him, and he settles into an uneasy doze.

He’s awakened by a woman’s voice — Jenny’s voice — calling his name. But that’s not super surprising; everybody’s been calling his name lately. He’s caught on.

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Episode 716: The Generation Gap

“What is your blood type?”

It’s tricky sometimes, in this postmodern lit-crit racket of mine, to fully explain why one pop culture artifact was embraced by the populace at large while another was not.

Why was Star Trek cancelled for low ratings in its original run and then become a seminal science-fiction classic, while Voyage to the Bottom of the Sea was popular at the time and is now utterly forgotten? Why did the Pac-Man cartoon click, while Rubik the Amazing Cube was a step too far? Did you know that America’s Best Dance Crew is still on the air, currently in its eighth season? It’s difficult to fully account for the vagaries of public taste.

Except in the case of the 1969 ABC game show The Generation Gap, obviously, which failed because it was terrible, and that’s all there is to it.

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Episode 638: Win a Date with Jonathan Frid

“In 25 words or less, complete this sentence: I WANT A DATE WITH JONATHAN FRID BECAUSE…”

Every now and then, I like to break out of the usual dull routine of actually watching and writing about a Dark Shadows episode, in order to check in with some of the developments going on outside the walls of ABC Studio 16.

To really understand what’s happening on the show, especially as it’s ramping up in popularity, you need to look at the other sources of Dark Shadows knowledge that the audience absorbed by just living in America in 1968. Magazine articles, TV appearances, the View-Master reels, the gum cards, how annoyed your mother looked when you mentioned the show — in pretentious lit-crit circles, we call this paratextual information. I don’t know what the rest of you call it.

The merchandise and promotion are becoming increasingly important as we stumble towards the new year. 1969 was the peak of Dark Shadows’ popularity, and there’s a lot of extra material that we’re going to have to keep track of.

For example, if the phrase “the Charles Randolph Grean Sounde” means exactly nothing in your life, then I will make it my business to correct that situation. Mr. Grean is pivotal, and so is his Sounde.

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Episode 612: Reflections on the Golden Eye

“The trouble, I guess, is that soaps are rather subterranean.”

Here’s a story that isn’t true:

In some ways the situation wasn’t unusual for a soap opera. A girl and an older man, in the process of eloping, had been hurt in an auto accident. However, the condition of the still-unconscious male patient baffled the examining doctors at the hospital. Although he had suffered only a minor head wound and was breathing normally, his veins were almost empty of blood and no heartbeat or pulse could be detected.

The treatment — massive transfusions — was already underway when the patient’s personal physician and a friend arrived at the emergency ward. “What do you think will happen to him?” asked the friend in a desperate whisper. “Who can tell?” was the M.D.’s equally tense reply. “After all, no one’s ever given massive blood transfusions to a vampire before.”

And then “a burst of eerie music is followed by a denture-adhesive commercial, and one more episode of Dark Shadows comes to a cliff-hanging conclusion,” except it didn’t happen that way.

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