Time Travel, part 5: Consider Rhoda

“He only wants to marry her when he’s normal.”

It’s Christmas Day 1968, and Dark Shadows is taking a break so that ABC can show a basketball game. On pre-emption days, as everyone knows, we spend the day talking about The Mary Tyler Moore Show.

time travel mary tyler moore opening

So let’s do a little time travel, to September 1970. Mary Tyler Moore has spent five years playing Laura Petrie, the wife of Dick Van Dyke’s character on the much-loved sitcom The Dick Van Dyke Show. Now she’s making her own show, the story of a woman who leaves her disappointing fiancee, and takes off for the big city to make a new life for herself.

It’s a bold idea for 1970, when everyone thinks it’s not possible to get the American public to relate to a woman who’s decided that she doesn’t need a man in her life. In the ’60s, female leads in comedy shows were housewives, widows, girlfriends, domestics, devoted genies and flying nuns. The number of successful shows about non-aerodynamic single women is precisely zero.

So The Mary Tyler Moore Show is a new idea for network television, a medium that is traditionally allergic to new ideas. To make this work, the show needs people to instantly fall in love with Mary, and the people around her.

Luckily, Mary Tyler Moore is one of the most appealing actors in television history. Her character is brave, and smart, and vulnerable, and emotionally present in every scene.

But if the audience can’t warm up to the other characters, then the show fails. That would mean that a single woman can’t actually lead a TV show, so everybody has to be a housewife forever, there’s no such thing as the ’70s, and our civilization grinds to a halt. But no pressure.

time travel 5 mtm apartment

As the pilot episode begins, Phyllis shows Mary her new apartment, with Phyllis’ daughter Bess tagging along. Mary is enchanted.

Mary:  Phyllis, I just love it! It’s charming!

Bess:  I thought this was gonna be Aunt Rhoda’s apartment.

Mary:  Who’s Aunt Rhoda?

Phyllis:  Oh, that dumb, awful girl who lives upstairs that Bess likes. She’s not your aunt, Bess. That dumb Rhoda thinks this is going to be her apartment, so I signed a year’s lease for you.

time travel mtm rhoda

Naturally, when they open the curtains, that dumb, awful Rhoda is out on the balcony, washing the windows. Rhoda is a loud-mouthed New York transplant, who’s introduced as an antagonist but quickly becomes Mary’s best friend and confidant.

Mary and Rhoda have a funny scene about who owns the apartment. Rhoda says that she’s already spent a month’s salary replacing the carpet, and Mary feels sorry for her, until Phyllis comes back in and says that these are old carpets. Rhoda shrugs, and admits she was lying.

So it’s established, Rhoda’s a tough cookie — and, hopefully, an appealing opposites-attract contrast to Mary’s eternally sunny disposition.

time travel mtm rhoda mary

Except it didn’t work.

When they filmed the pilot, the live audience hated Rhoda. They thought she was rude and obnoxious. She gets all the funny lines for the second half of the scene, but the audience just didn’t care about her, so the first scene tanked.

That carried over to the second scene, which introduces all of the newsroom characters. This includes Lou Grant, Mary’s grouchy new boss, who delivers the soon-to-be-famous line: “You’ve got spunk. I hate spunk!”

But after the bad experience with Rhoda, the live audience didn’t have patience for another character who’s critical of Mary. That scene tanked too, and the audience just sat there through the rest of the episode, grim and stone-faced. The show was a disaster.

time travel 5 mtm bess

But the producers believed in the cast and the script. They brought in a new audience and filmed the pilot again, with only one script change:

Just before Rhoda’s entrance, Bess smiles and says, “Aunt Rhoda’s really a lot of fun. Mom hates her.”

time travel mtm rhoda mary phyllis

And everything just falls into place. They’ve already established that Phyllis is bossy and judgemental, so “Mom’s” opinion doesn’t carry a lot of weight. The little girl likes Rhoda, which means it’s okay for the audience to like Rhoda.

So once the audience sees that Rhoda can challenge Mary and still be a lot of fun, then it’s okay for Lou to be grouchy, because he’s going to turn out to be a lot of fun too.

The apartment scene works, and the newsroom scene works, and the show runs for seven years, and the ’70s are saved.

time travel mtm rhoda window

Rhoda’s introduction is the clearest possible demonstration of the rules for new characters: Make a joke, make a friend, and make a plot point happen.

Getting approval from Bess is key. If there’s somebody on the show who likes Rhoda, then that gives her value and worth in the narrative.

This process of wariness-before-acceptance is rooted deep in our primate psychology. Even if the show is only two minutes old, Mary, Phyllis and Bess have become our tribe. They’re our only connection to this fictional world, and we feel safe with them, and with this huge open set that is clearly going to be our home.

So when Phyllis opens the curtains to reveal Rhoda, she’s an outsider, crashing the party. Everything about her is a contrast to the tribe that we know — she has a New York accent and attitude, she wears dark colors, she’s not quite as pretty, and she’s trying to take our people’s land away.

But little Bess — the weakest, most vulnerable member of our family — says that the interloper is okay. She’s not an invader; she’s just a member of the tribe that we haven’t met yet.

“Make a friend” turns out to be the single most important rule for new characters. In fact, one of the most successful television shows of all time is called Friends. This is not a coincidence.

time travel dark shadows vicki barnabas dance

So bringing this back to the 1991 Dark Shadows reboot — and yes, this is still a blog about Dark Shadows — we find a show that is desperately struggling to establish a set of characters that we care about.

I’ve been doing these Time Travel posts since Thanksgiving 1967 — here’s part 1, if you need it — and now we’ve reached episode 5. The four-hour miniseries event is behind us, and the show needs to prove that it’s something more than just a reheated collage of scenes from the original series, but darker and with more retakes.

time travel dark shadows barnabas vicki drink

They’ve managed to scrape together some plot points by now, so that’s not an issue, and they’re making progress on the friends.

For one thing, they finally take the time in this episode to establish a real relationship between Barnabas and Vicki. The emotional core of this night-time soap opera is an interlocking set of doomed love triangles between Barnabas, Vicki, Julia, Josette and the ghost of Angelique, with Barnabas and Vicki as the couple we’re supposed to cheer for. But they’ve hardly spent any time together — maybe one scene per episode, taking a walk somewhere.

Today, the show manages to settle down and show us some romantic date nights, where we can see the lovers eat and dance and relax on the couch, and now we can understand why this pretty young governess would be charmed by the dark, mysterious multi-millionaire who lives next door.

time travel dark shadows vicki willie smile

But there are some serious deficits in the “make a joke” area. The producers are still falling for the old legend that the secret of Dark Shadows’ success is that everbody always took the show seriously, which is not at all true, and it doesn’t mean what they think it means anyway.

There are lots of intentionally funny moments in Dark Shadows. When you think about Julia, Angelique, Quentin, Roger, Professor Stokes, Nicholas, Nathan — it’s easy to picture them smiling. Even if the joke is mocking or at someone else’s expense, they say funny things, and they engage in complicated farce sequences.

So far, the 1991 Dark Shadows has taken all of the fun out of these people — particularly Julia, as I’ve complained about at length — and given all the jokes to Willie the yokel blood-servant, the official comedy relief.

time travel dark shadows vicki barnabas table

In this episode, they’ve decided that it’s crucial that the audience learns to love Willie. In the first scene, Barnabas has invited Vicki to a romantic candle-light dinner, and Willie has just finished serving the meal. He gets to do a little comedy schtick which goes on for longer than you’d expect, and then Barnabas sends him away.

As soon as he’s off screen, Vicki leans over and stage-whispers, “I can’t get over Willie. He’s a completely different person! You’ve done wonders with him.”

time travel barnabas funny

Barnabas cocks his head and says, “Yes, I have,” following it up with a smile, and that’s Barnabas’ first funny moment in the series, thank you very much.

time travel dark shadows vicki amazing

Vicki doubles down. “I mean it!” she says. “He’s gotten so polite, he’s taking better care of himself. It’s quite amazing.” And then she settles back into her chair, and generally suggests that liking Willie is one of the most satisfying experiences of her life. Settle down, Bess, we get it.

But it works, damn them. I’ve spent the last four episodes hate-watching this show, and today — at least for the first forty-five seconds — they’re being playful. Vicki likes Willie, and Barnabas likes Vicki, and both of them like Barnabas, and so on.

time travel vicki barnabas candles

So when Vicki and Barnabas get up and do a lengthy minuet sequence shot entirely from behind a lit candelabra half an inch away from the camera, I think they’re being cute, and instead of hating the characters, I can concentrate all of my hate-watching energy on the director, Armand Mastroianni, who is terrible.

time travel dark shadows willie vicki barnabas rhoda

But that’s not all for Willie. The show is so devoted to making us like him that they do a whole other sequence toward the end of the episode, where Willie offers to make breakfast for Vicki. When Willie exits, Vicki turns to Barnabas and says, “He’s sweet.”

Okay, thank you. I think we got it. Willie is liked. The Rhoda is strong with this one.

time travel dark shadows willie julia mistakes

So now that we’ve confirmed that the producers understand the rules of character building, it’s even more baffling when they’re unable to repeat the process for any of the other characters. In fact, I’m going to propose some anti-rules that they’re deploying to make sure that the audience hates the characters.

First up: Make the same mistake twice.

We know by now that Julia has fallen in love with Barnabas, and she’s convinced herself that when their experiment is a success, he’ll be so grateful to be human again that he’ll return her affection.

The key moment in this scenario is when Julia learns that Barnabas is actually in love with Vicki, and then she gets jealous and does something dangerous. This is standard practice for this kind of show, and no real problem, except that this is the third episode in a row where they’ve done this same scene.

Julia — who spends all her time with Barnabas, and lives in the same house as Vicki — finds out from Willie that Barnabas and Vicki are dating, and every time, her eyes flash like it’s never occurred to her before. I hate this fake Julia.

time travel dark shadows joe carolyn leer

Next rule: Make the same acting choice in every scene.

Carolyn’s back in this episode, so three cheers for that. She kind of drifted off-screen in the last couple episodes, but the audience remembers who she is. She’s the pouting girl, who licks her lips and makes every moment a seduction, no matter who she’s talking to.

time travel dark shadows joe carolyn hair

Today, Carolyn’s come down to the Collinsport docks to visit Joe. You remember Joe; he’s the guy with the chest back there. His fiancee, Daphne — Carolyn’s cousin — died violently in his arms about three weeks ago.

time travel dark shadows carolyn touch

And now Carolyn’s decided to stop by and touch her hair for a while, until he agrees to take her out on a quote-unquote fishing expedition. Nobody on the show is her friend, because she is utterly repellent.

time travel dark shadows carolyn joe chips

This brings us to the third rule: Make baffling decisions.

Joe agrees to Carolyn’s plan, and he drives his boat — which has “Daphne” painted on the side — out to sea for a little adventure. Then he takes off his shirt and lies down in the sun, like an all-you-can-eat buffet.

So Carolyn does the obvious thing, namely talk about potato chips and then clamber on to the meat platter in front of her.

time travel dark shadows carolyn joe choices

As she’s getting started, Joe says the following things: “Carolyn, cut it out,” “I can’t do this,” “You just cool it,” and “This cruise is over.” And the entire audience yells at the television THEN WHY DID YOU AGREE TO TAKE HER OUT ON THE BOAT?

So I hate him, and I hate her, and I hate this whole show, and I wish I was watching Mary Tyler Moore instead. The end. Merry Christmas.

Tomorrow: Half-Hour of the Wolf.

Next pre-emption special:
Time Travel, part 6: One Giant Leap.


The story about the Mary Tyler Moore pilot comes from the excellent 2013 book Mary and Lou and Rhoda and Ted: And All the Brilliant Minds That Made The Mary Tyler Moore Show a Classic. I recommend it highly; it’s got spunk.

Tomorrow: Half-Hour of the Wolf.

time travel mtm rhoda phyllis mary

Dark Shadows episode guide

— Danny Horn

14 thoughts on “Time Travel, part 5: Consider Rhoda

  1. One of many bad decisions the 91 series made with Julia is boring the psychotic jealous spurned love arc from HODS. I wasn’t fond of it there as it wasted the Julia character, but at least in HODS, there was no Angelique. You can’t have two versions of the same character. Even on the original series, after Angelique is introduced, Julia is subtly but distinctly different. She loves Barnabas but she isn’t nuts about it and her devotion only benefits him. She’s like a loving wife and most scenes between them play as such. Her position as Barnabas’s sole confidante and BFF is never threatened even by the PYTs the show introduces later on.

    But the 91 series doesn’t comprehend that so has no idea what to do with Julia other than copy an arc that resulted in her death.

    As Adriana Pena pointed out, they could have borrowed from Parallel Time, where Barnabas is an engaged protagonist who wants to help Vicki with the mysteries of Collinwood. But he has a dark secret. Unfortunately, the show is not interested in our caring about the characters.

    And I have no idea what they’re doing with Willie. Are we supposed to view his enslavement to Barnabas as a positive? In the original series, he is tortured by his knowledge of Barnabas’s evil and we see that this reality has brought out the soul from a two-bit thug.

  2. Back on episode 650, I made up an alternative ending for Vicky Winters, that she take a train back to New York City.
    Originally, I was going to say that she moved to Minneapolis and changed her name to Mary, but I thought that might be too outre, so I just sent her back where she came from. And yet, we ended up in Minneapolis, anyway.
    Life is strange, but then, compared to what?

  3. There was actually a successful show with a single female lead several years ahead of the Mary Tyler Moore Show. In That Girl, which debuted in 1966 and ran for five seasons, Marlo Thomas’ Ann Marie is a single young actress living on her own in New York City trying for a big break. One episode from c.1967 is all about whether she’ll decide to take a part she’s been offered to appear nude in an Italian film. Interestingly, That Girl was created by two writers who had been head writers with the Dick Van Dyke Show.

    In defense of Barbara Steele, I’d just like to mention that one of her TV credits is a role in Rod Serling’s Night Gallery (The Sins of the Fathers from season 2). She has great screen presence and projects an undefinable smoldering quality. Whether she works well in the 1991 Dark Shadows remake is a point I can’t address, as I’ve never seen it, for which I’m grateful after seeing the still images in these Time Travel posts on the subject.

    I think the 1991 remake proves that there was more to Dark Shadows than Dan Curtis, or even Sam Hall–like the original cast, for instance.

  4. I posted a youtube link which shows the original Burke Devlin (Mitch Ryan) and his physical characters which are very similar to those of Ben Cross (square clefting of the chin and the aquiline nasal features and ‘elongation’ of the face itself) – they come across as aristocratic in their bearing. If Burke had gotten the role of the dark handsome wealthy mysterious stranger then he and Vicki would have hit it out of the park – of course the exact same thing could be said about newcomer Quentin Collins facial characteristics.

  5. Decided to come back to this post and add a few comments, mostly related to MTM show.
    – Originally Mary Richards was supposed to be divorced not coming off a broken engagement, but the network insisted it be switched because they feared people would think she was divorced from Dick Van Dyke.
    – Personally I think Rhoda is, to borrow a phrase from Danny, Hollywood ugly. I mean look at her. I think the only two true strikes against Rhoda is that her voice kind of grates on your nerves and that she doesn’t have nearly as nice a smile. Mary’s smile lights up her whole person. Rhoda’s smile looks pained at best. They also make a big deal that Rhoda is fat. Please! She might be a little stouter than Mary and Phyllis, but that barely gets her up to normal, let alone fat.
    – Rhoda and Phyllis both got their own spin-off shows. Phyllis has one of the funniest opening credits ever (really look it up). Rhoda’s show is one of the most famous examples, frequently cited that when a will they or won’t they couple get married on a TV show that it drops in ratings fast. Personally I think it’s ridiculous and not really the fault of the plot point, but that writing a happy copy takes a different style of writing and most show writers can’t make the jump with established characters. Lots of shows, especially sitcoms, have a happily married couple from the beginning and are successful, but it’s a different style of writing.
    – Lou Grant got his own spin-off too, but surprisingly it was a gritty, issue type drama rather than a sitcom. It was actually a great show, but doesn’t appear to run anywhere in syndication. I have heard people suggest it was just too topical to the 1970s, but personally I think there was probably just rights issues. Ed Asner can currently be seen on Me-TV (check their website where they also post their commercials) as Lou Grant from the newsroom encouraging you to watch Mary.
    – If you like MTM quite a few of the exteriors used on the show are still around and recognizable from the show. Mary’s original apartment, the one shown in the screenshots above, used a private home as an exterior and the current owners are sick of Mary fans so they deliberately try to disguise it to keep fans away. There is also a Mary statue downtown put up by TV Land and you can stand by it and throw your beret in the air and get your photo taken — which yes I have.
    – Cloris Leachman who plays Phyllis is from Iowa and in recent years has been involved in several Iowa based projects.

    1. I got to stand by the Mary statue too. It’s kind of neat. I thought of “That Girl” too, which is a definite precursor to MTM, but Ann Marie had a steady boyfriend for five years, and Mary Richards mostly played the field.

      When I first saw the pilot, I thought Valerie Harper was beautiful. I like her smile too. 🙂

      1. Yes, there was an article in one of the New York papers when Valerie Harper was first playing Rhoda, saying that Broadway’s #1 sex symbol was on TV playing a dumpy spinster. There was also an absurd moment at the beginning of the second season, when Rhoda is supposed to have been dieting. Phyllis tells Rhoda “You dropped a ton!” and the audience cheers. Of course she looks exactly the same as she always did, but now they can stop pretending she isn’t good-looking.

  6. Some interesting off-topic trivia – “My Favorite Martian” season 1, ep 31 “Miss Jekyll and Hyde” (available on hulu) shows a pre-That Girl Marlo Thomas playing a very totally non-Ann Marie part – a nerdy brainiac with glasses, uncombed hair (?!?) and ill-fitting clothes.

  7. I really want to defend Barbara Steele, because she’s done a lot of good work. But there’s just no denying she’s awful in this.

    I know 90s DS is just generally awful anyway – from basic character concepts to the writing to the direction – but I’ve always felt the mark of a great actor is they can do reasonably good work even with terrible material (Elisabeth Sladen as Sarah Jane Smith in K9 & Company is my go-to example; it’s rubbish, she’s great).

    Sidebar: TNG Carolyn and Joe are horrible, but I do wish OG Joe would’ve taken the time to lounge around shirtless on a yacht.

    1. Conversely, I actually rather like Joanna Going – Vicki is dull, slow and badly-written (some things are just the same in every part of the multiverse), but she’s trying hard to put something into it, giving her a bit of spark and humour and a little whistful sadness. She’s not quite KLS or Nancy Barrett, shining through even their characters’ worst moments, but she’s not doing a terrible job by any means.

  8. In the ’60s, female leads in comedy shows were housewives, widows, girlfriends, domestics, devoted genies and flying nuns. The number of successful shows about non-aerodynamic single women is precisely zero.

    “Our Miss Brooks” in the 1950’s met none of those criteria. She was a single working woman just like Mary Richards.

  9. Not to be pedantic but… the title of the show is Mary Tyler Moore, not The Mary Tyler Moore Show.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s